There is always going to be a very fine line between what is wrong and what is right. What you may think is completely acceptable may be the complete opposite of someone else. For me at uni, this may be the constant battle I have with one particular housemate (you know who you are!) about turning the kettle off at the mains.. But in public relations I feel this is one the most important, yet hardest tasks. You never know how the public may perceive a person, stunt, story or even product, all of which you hope will gain you coverage.
With ‘I’m A Celeb’ looming just around the corner I feel it is more than fitting to look at the role they have in PR. Today the influence celebrities have on our lives is astounding. If you read The Mail (its not my particular choice of paper I must add) the stories featured are plastered with celebrities and what they are up to. Celebrities are one of the best ways to gain an organisation coverage. If a celebrity is present, it is more than likely their social media followers and the press will know about it…therefore great for that organisation. However, this has limitations.
Looking back at what I was saying earlier about wrongs and rights, celebrities receive both good and bad receptions, depending on how a particular person perceives them. For example, Lana Durham. Some of us love her and her controversial views, some of us hate her. I mean hate is a strong word, but we are all VERY quick to judge those in the public eye. So it is important to ensure the celebrity you choose will do justice for your brand.
Lastly.. it is SO important that the celebrity also adopts the same views as your brands supporters. I’m sure we can all remember Naomi Campbell stripping off for the ‘I’d rather go naked than wear fur’ campaign and then being pictured in fur coats shortly after.
In my eyes the perfect celebrity for almost everything is Emma Watson and I’m sure you can guess why?